What is SmartParent?

SmartParent is a Canadian parenting support program that sends up to 3 current, evidence-based educational text messages per week to help guide new parents through each week of their baby's first year of life. Messages are tailored to infant age and stage of development, have been developed by maternal and child health experts, and include links to trustworthy online resources. The messages also suggest topics for parents to discuss with healthcare providers and link them to resources and services available online and in their own community. Parents learn about SmartParent through routine well-child visits, their regional health authority, local family resource programs, posters in the community, and social media.

The overall goal of the SmartParent program is to support new parents in their transition to parenthood and improve parent and infant health. Messages are meant to complement information provided by healthcare providers, not to replace it.

The development of SmartParent is led by academic researchers from UBC in collaboration with Optimal Birth BC, the BC Ministry of Health and BC Health Authorities, and in consultation with pregnant and new parents, practicing nurses, doctors, midwives and experts in maternal and child health. SmartParent was conceptualized as a follow-up to the SmartMom program, which provides prenatal education through text messaging.

Expectant parents can sign up for SmartMom to receive educational text messages for each week of pregnancy.


For a complete, current and downloadable list of the messages, please click here: SmartParent Messages.

Terms of Consent for Participants

To view the SmartParent Terms of Consent, please go to Terms of Consent.

Enrollment Guide

  1. Encourage enrollment with one easy step. Clients can text the keyword SmartParent to the phone number 12424 to enroll.

  2. Standard message and data rates may apply. Enrolling in SmartParent is free and SmartParent does not charge clients for the messages, but depending on a client's mobile phone plan, their mobile phone service provider (carrier - e.g. Bell, Rogers, Telus) may charge them to receive/send text messages or browse website links when not connected to WiFi.

  3. If clients do not have a phone and/or cellular service but would like to see the messages online, they can enroll at www.smartparentcanada.ca using an email address instead of a phone number. Note: clients can sign in to the SmartParent website to view the messages online. Messages will not be sent by email.


  1. Clients can text the keyword SmartParent to 12424

  2. Text the word YES to confirm enrollment

  3. Click the link in the confirmation text message to be taken to the SmartParent website to read and accept the Terms of Consent, complete a profile and finish enrollment

ONLINE - via the SmartParent website

  1. Clients can go to www.smartparentcanada.ca and click Enroll Now

  2. Read and accept the Terms of Consent

  3. Enter child's personal health number (optional)

  4. Click the Enroll Now button

  5. Complete profile and click Save

  6. Customize the message schedule then click Finish Enrollment

  7. Reply START to the confirmation text message received


Everyone who enrolls in SmartParent is invited to complete two optional online surveys. The enrollment survey can be completed during program sign up. A reminder and a link for the survey will be sent three days after enrolling in the program. Near the end of the program, participants will receive an invitation and link via text message to complete a follow-up survey. This will allow us to evaluate the program and compare changes in scores on standardized measures of parenting knowledge, confidence and competence at completion of the SmartParent program.

Promotional Materials

Help us share SmartParent through your social media networks: share.smartparent.ca .

Questions & Feedback

Please contact us or call us at 1-855-871-BABY (2229).